Brand Risk

Autor/en: Abrahams David
Adding Risk Literacy to Brand Management
CHF 251.00
Einband: Fester Einband
Verfügbarkeit: Lieferbar in ca. 10-20 Arbeitstagen
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Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. This book is suitable for those who hold responsibilities in marketing or risk management.

ISBN: 978-0-566-08724-0
GTIN: 9780566087240
AutorAbrahams David
VerlagTaylor and Francis
EinbandFester Einband
Erscheinungsjahr2008
Seitenangabe224 S.
AusgabekennzeichenEnglisch
MasseH24.6 cm x B17.4 cm 612 g

Über den Autor Abrahams David

David Abrahams has spent twenty-three years in brand management, new product development and business management with global consumer goods and service companies. For the last decade he has advised corporate clients on brand-related aspects of risk management. A graduate in law from Cambridge University, he is a member of The Chartered Institute of Arbitrators with accreditation as a commercial mediator.

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