Economics for Business with Mastering Economics:Universal CD-ROM Edition, Version 1.0

Sloman
Economics of Business 2e

The aim of Economics for Business is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree. The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business.

The second edition of this highly accessible textbook is written in a direct and straightforward style, making considerable use of business examples throughout to illustrate how economics can be used to understand business problems and the business environment. It has been thoroughly revised and updated to reflect current issues.

Features

· Contains a wealth of interesting boxed applied material and case studies which show how economics can be used to understand real business situations.
· Covers all the major topics of economics, but also includes several specialist business chapters and sections (e.g. the business environment, marketing the product, growth strategies, the small-firm sector, multinational corporations, etc.).
· Provides a balanced coverage of microeconomic, macroeconomic and international economic issues.
· A range of features to aid learning, including: definitions in the margin of all key terms; review questions; a comprehensive Web appendix; chapter summaries; scene-setting Part opening pages; a detailed index, etc.

New To Edition

· Fully updated, with many new boxes, examples and data throughout the text.
· New 'FT Reports' feature at the beginning of each Part. These include an article from the FT examining topical news stories.
· New sections on strategic alliances, stock markets, the characteristics approach to consumer demand, competition policy, the new approach to national income and balance of payments accounting, inflation targeting, and the Euro.
· A comprehensive Web Appendix which links to the book's own excellent Companion Web Site (CWS).
· A substantially expanded CWS, which includes multiple-choice questions, hotlinks to over 200 other websites, case studies, economics in the news and a large range of resources for tutors.

Market

This book is written for students taking introductory economics courses as part of a business studies degree or diploma or any other introductory economics course which is taught from a business perspective. The book will also be suitable for MBA, DMS and other professional courses.

John Sloman is principal lecturer in the School of Economics at the University of the West of England. He is also Director of the Economics subject centre of the UK government-funded Learning and Teaching Support Network (LTSN) for higher education. Economics LTSN is based at the University of Bristol.
Mark Sutcliffe is senior lecturer in the School of Economics at the University of the West of England and has many years of experience teaching economics to business studies students.