The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
Contents
- Self-monitoring and Fashion Retailer Choice
- Purchasing the Counterfeit
- Differentiation in Online Retailing
- Store Flyer Advertising
- Self-Service Technologies
- Retailing in Portugal
Target Groups
- Retail Researchers, Retail Executives, Retail Lectures, Retail Students
The Editors
Prof. Dr. Hanna Schramm-Klein, Siegen University, Germany
Prof. Dr. Thomas Foscht, University of Graz, Austria
Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland
Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland.
Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria
Prof. Dr. Bernhard Swoboda, University of Trier, Germany
