Artikelnummer | 9783838105116 |
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Produkttyp | Buch |
Preis | 104,00 CHF |
Verfügbarkeit | Lieferbar |
Einband | Kartonierter Einband (Kt) |
Meldetext | Folgt in ca. 10 Arbeitstagen |
Autor | Erat, Pablo |
Verlag | Südwestdeutscher Verlag für Hochschulschriften AG Co. KG |
Weight | 0,0 |
Erscheinungsjahr | 20150726 |
Seitenangabe | 200 |
Sprache | ger |
Anzahl der Bewertungen | 0 |
How to Realize the Potential of Business Customer Communities Buchkatalog
In the past the core of business-to-business marketing was to create and transfer information about products and services to customers. Today, as a result of the Internet revolution, this information is becoming commonly available. Due to information transparency, traditional linear marketing and sales approaches - focused on transferring information to customers - are reaching their limits. In his thesis, Dr. Pablo Erat argues that organizations in the business-to-business sector can profit from a customer marketing and service approach that is based on the enabling of customer communities. Based on an in-depth case study, he identifies four major challenge areas and demonstrates how these can be addressed in order to create well functioning communities and improve the sales performance.
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